The Organization of Data Warehouse Activities

Federico Rajola
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Federico Rajola: Università Cattolica del Sacro Cuore

Chapter 6 in Customer Relationship Management in the Financial Industry, 2013, pp 83-98 from Springer

Abstract: Abstract In the last decade, the configuration of the banking market has seen a steady increase in competition levels, owing to the relaxation of restrictions on banks’ operational independence, to the entry of nonbanking operators into the payments system, and to the banks’ new role in the financial market (Banca d’Italia 2010).

Keywords: Banking Sector; Data Warehouse; Distribution Channel; Individual Customer; Campaign Manager (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-35554-7_6

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DOI: 10.1007/978-3-642-35554-7_6

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