Conclusion

Federico Rajola
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Federico Rajola: Università Cattolica del Sacro Cuore

Chapter 12 in Customer Relationship Management in the Financial Industry, 2013, pp 177-181 from Springer

Abstract: Abstract As already mentioned, the concept behind this acronym has a wide meaning and is particularly difficult to define. The different definitions proposed in the introductory section helped us to delineate at least the conceptual framework of the CRM.

Keywords: Data Warehouse; Customer Relationship Management; Middle Management; Wide Meaning; Operational Information System (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-35554-7_12

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DOI: 10.1007/978-3-642-35554-7_12

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