In- Versus Outsourcing and Vendor Selection

Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar ()
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Sascha Stürze: Analyx GmbH
Markus Hoyer: Analyx GmbH
Claudio Righetti: Analyx GmbH
Matthias Rasztar: Dr. August Oetker Nahrungsmittel KG

Chapter 11 in Agile Marketing Performance Management, 2022, pp 99-112 from Springer

Abstract: Abstract Once a company has decided to introduce advanced solutions to support agile marketing, several fundamental questions arise. In particular, regarding the rapid and successful set-up of a solution and finding out which service provider can best and cost-efficiently support the project.

Date: 2022
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DOI: 10.1007/978-3-658-38053-3_11

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