Innovation Management as a Driver for Changing Work Styles

Marc Helmold
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Marc Helmold: IUBH International University

Chapter 9 in New Work, Transformational and Virtual Leadership, 2021, pp 97-103 from Springer

Abstract: Abstract “Innovation” comes from the Latin word “innovare” and stands for renewal or reformation. From an economic point of view, innovation is something complex and new that brings economic benefits for an organization or and for the company. Innovation management includes elements such as ideas, inventions and diffusions (Müller-Prothmann & Dörr, 2019). Innovations include the generation of ideas and the constant validation and review of these ideas as part of a structured innovation process (Nelke, 2016). Innovation Management comprises three levels, as shown in Fig. 9.1. In addition to the operational level, the working level, there are the strategic and normative levels (Stibbe, 2019). Innovations are decided on the normative and strategic level and put into practice on the operative level (Helmold & Samara, 2019).

Date: 2021
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DOI: 10.1007/978-3-030-63315-8_9

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