This Is How Lead Community Fundraising Works: The Team

Linda Mareen Neugebauer () and Irene Zanko ()
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Linda Mareen Neugebauer: Prosocial Agencia de Fundraising S.L.
Irene Zanko: DIRECT MIND GmbH

Chapter 9 in Lead Community Fundraising, 2021, pp 143-146 from Springer

Abstract: Abstract Lead community fundraising requires an orientation toward people, and this must also be shared and internalized by the fundraising team of each organization. Because with this digital fundraising we all have the chance for the first time to transfer knowledge—about the interests, topic preferences, language, values, needs, well-being, and motivations of the individual community members and donors behind the personas—in a big way to all communications. Therefore, the fundraising department needs to share this knowledge with all other departments. Only in this way can the organization leverage its full potential and create positive synergies.

Date: 2021
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DOI: 10.1007/978-3-030-77849-1_9

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