Introduction: From Impulse via Strategy to Implementation

Matthias Kolbusa
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Matthias Kolbusa: EXECUTIVE Consulting GmbH

Chapter 1 in Strategy Scout, 2013, pp 3-8 from Springer

Abstract: Abstract In business practice working strategically is still often confused with operational activity. But measures such as the devising and introduction of an innovation; efforts towards internationalisation; the achievement of profit or expense ratios etc. do not count as strategy. At the most these are useful milestones or measures towards the realisation of a strategy.

Keywords: Strategy Implementation; Strategy Process; Business Strategy; Strategic Position; Route Planning (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-35986-6_1

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DOI: 10.1007/978-3-642-35986-6_1

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