Digitalization of Touchpoints

Wenya Yang ()

A chapter in How Digital Intelligence Drives Business Growth, 2023, pp 227-238 from Springer

Abstract: Abstract Digitalization of touchpoints is a prerequisite for enterprise digitalization, including digitalization of consumer touchpoints, transaction touchpoints, commodity touchpoints, logistics touchpoints, and production touchpoints.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-4299-2_17

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DOI: 10.1007/978-981-99-4299-2_17

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