Communicating the Change Vision

Dominik Maximini
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Dominik Maximini: Novatec Consulting GmbH

Chapter 9 in The Scrum Culture, 2018, pp 67-69 from Springer

Abstract: Abstract The communication of your vision is a clear leadership responsibility. Only someone who knows your vision has a chance to follow it. Most managers communicate far too little, especially in large change efforts. Sometimes they transport diverging or contradicting messages through different channels. Both mistakes cause your change project to fail (cf. Kotter 2012, p. 87).

Date: 2018
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DOI: 10.1007/978-3-319-73842-0_9

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