Clarification of the Initial Strategic Situation

Thomas Friedli, Andreas Mundt and Stefan Thomas
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Thomas Friedli: University of St. Gallen
Andreas Mundt: REHAU GmbH
Stefan Thomas: REHAU GmbH

Chapter 4 in Strategic Management of Global Manufacturing Networks, 2014, pp 67-84 from Springer

Abstract: Abstract This chapter starts of by putting manufacturing strategy within the contexts of overarching company strategy, and establishes a deeper understanding of site and network competencies, and their relationship to strategic differentiating factors and Strategic Excellence Positions (SEP). Subsequently, different strategy types from the real world will be presented, concluding with an overview of the process of strategy analysis and definition for a manufacturing network, using Mechanical Engineering Ltd. as an example.

Keywords: Production Network; Network Strategy; Global Efficiency; Market Qualifier; Local Efficiency (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-34185-4_4

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DOI: 10.1007/978-3-642-34185-4_4

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