Attractiveness and Opportunities

Angel Gavieiro Besteiro ()

Chapter 4 in Strategy in Action, 2022, pp 67-78 from Springer

Abstract: Abstract Expansion to ‘New Geographies and/or Businesses’ is a complex decision that requires knowledge and insight beyond what the company is used to, as well as new frameworks for decision-making beyond those used for existing markets. This chapter introduces the Attractiveness & Opportunities framework that will help jointly determine the new Geography/Business Attractiveness and identify the Organic/Inorganic Opportunities to enter these markets.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-94759-0_4

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DOI: 10.1007/978-3-030-94759-0_4

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