Ready to Go to the US? – Key Strategic Steps

Ralf Drews () and Melissa Lamson ()
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Ralf Drews: FARO Europe GmbH & Co.KG
Melissa Lamson: Lamson Consulting, LLC

Chapter 5 in Market Entry into the USA, 2016, pp 69-100 from Springer

Abstract: Abstract Overview This chapter will describe how you can set up an effective go‐to‐market strategy based on a good understanding of your value proposition and clarity for which markets segments you want to treat as a priority and which ones you want to treat opportunistically. The ‘Buying Decision Model’ (BDM™), which you will see in this chapter, will also give you a good understanding how easy or how difficult it would be to grow in your focus vertical markets.

Keywords: Service Performance; Conjoint Analysis; Brand Persona; Marketing Department; Delivery Speed (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-17124-1_5

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DOI: 10.1007/978-3-319-17124-1_5

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