Market Entry into the USA

Ralf Drews () and Melissa Lamson ()
Additional contact information
Ralf Drews: FARO Europe GmbH & Co.KG
Melissa Lamson: Lamson Consulting, LLC

in Management for Professionals from Springer

Date: 2016
Edition: 1st ed. 2016
ISBN: 978-3-319-17124-1
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Chapters in this book:

Ch 1 The Case for Culture in Expansion Strategy

Ralf Drews and Melissa Lamson

Ch 2 Your Company’s Value Proposition in the US

Ralf Drews and Melissa Lamson

Ch 3 Defining & Exploring the US Market

Ralf Drews and Melissa Lamson

Ch 4 Determining the Organization’s Cultural Fit in the US

Ralf Drews and Melissa Lamson

Ch 5 Ready to Go to the US? – Key Strategic Steps

Ralf Drews and Melissa Lamson

Ch 6 Sustaining Your Business Investment in the US

Ralf Drews and Melissa Lamson

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-319-17124-1

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DOI: 10.1007/978-3-319-17124-1

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