Sustaining Your Business Investment in the US

Ralf Drews () and Melissa Lamson ()
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Ralf Drews: FARO Europe GmbH & Co.KG
Melissa Lamson: Lamson Consulting, LLC

Chapter 6 in Market Entry into the USA, 2016, pp 101-122 from Springer

Abstract: Abstract Overview In this Chapter, readers will learn how to sustain their go‐to‐market strategy in the US. The first step is integrating the European mindset with the US values and becoming what we refer to as “the perfect European exchange student”. Management styles, employee recruitment, hiring and retention are all critical strategic processes to start and maintain a business in the US. Culturally, logistically and legally these procedures differ greatly from Europe and this Chapter will give you information and prepare you with the right resources to ensure you’re conducting business correctly in the United States.

Keywords: Management Team; Market Entry; Marketing Department; Strategic Marketing; Vendor Selection (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-17124-1_6

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DOI: 10.1007/978-3-319-17124-1_6

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