Social CRM: Tools and Functionalities

Rainer Alt () and Olaf Reinhold ()
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Rainer Alt: Social CRM Research Center
Olaf Reinhold: Social CRM Research Center

Chapter 3 in Social Customer Relationship Management, 2020, pp 57-80 from Springer

Abstract: Abstract This chapter consists of two main areas. On the one hand it describes four examples for diverse application systems that cover various key functionalities within Social CRM. On the other hand the five elements of Social CRM are shown with the main functionalities and examples from different systems.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-23343-3_3

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DOI: 10.1007/978-3-030-23343-3_3

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