Social Customer Relationship Management

Rainer Alt () and Olaf Reinhold ()
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Rainer Alt: Social CRM Research Center
Olaf Reinhold: Social CRM Research Center

in Management for Professionals from Springer

Date: 2020
ISBN: 978-3-030-23343-3
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Chapters in this book:

Ch 1 Social CRM: Evolution and Building Blocks

Rainer Alt and Olaf Reinhold

Ch 2 Social CRM: Four Case Studies

Rainer Alt and Olaf Reinhold

Ch 3 Social CRM: Tools and Functionalities

Rainer Alt and Olaf Reinhold

Ch 4 Social CRM: Challenges and Perspectives

Rainer Alt and Olaf Reinhold

Ch 5 Learnings for an Integrated Social CRM

Rainer Alt and Olaf Reinhold

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-030-23343-3

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DOI: 10.1007/978-3-030-23343-3

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