Patent Management in VUCA Environments

Martin A. Bader (), Oliver Gassmann () and Mark James Thompson ()
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Martin A. Bader: Technische Hochschule Ingolstadt, THI Business School
Oliver Gassmann: University of St. Gallen, Institute of Technology Management
Mark James Thompson: Zurich University of Applied Sciences

Chapter 8 in Patent Management, 2026, pp 257-279 from Springer

Abstract: Abstract Patent management must adapt to specific conditions, such as "VUCA" circumstances involving volatility, uncertainty, complexity, and ambiguity. Theory and practice examine the culture of invention as a catalyst for successful innovation; the need for small and medium-sized enterprises (SMEs) to protect and exploit their intellectual property; the challenges start-ups face in dealing with intellectual property rights (IP); and measures against product piracy.

Date: 2026
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DOI: 10.1007/978-3-032-12030-4_8

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