Social Incentives and Digital Content Contribution

Xuejing Ma
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Xuejing Ma: East China Normal University

Chapter Chapter 5 in Social Influence on Digital Content Contribution and Consumption, 2023, pp 87-114 from Springer

Abstract: Abstract In this chapter, we conduct an empirical study using data from a live streaming platform to examine the impact of social incentives on users’ digital content contribution behavior. Our findings indicate that both social interaction and monetary rewards can increase users’ short-term frequency of content contribution and long-term retention on the platform. Furthermore, we observe that the effect of social interaction varies among users with different levels of experience on the platform.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-6737-7_5

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DOI: 10.1007/978-981-99-6737-7_5

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