The Use of Antipiracy Marketing Techniques to Educate the Consumer

Peggy Chaudhry and Alan Zimmerman
Additional contact information
Peggy Chaudhry: Villanova University
Alan Zimmerman: City University of New York

Chapter Chapter 6 in Protecting Your Intellectual Property Rights, 2013, pp 85-104 from Springer

Abstract: Abstract Overall, the key advertisements that are being developed for antipiracy campaigns fall under the domain of social marketing concepts. In Social Marketing: Improving the Quality of Life, Kotler et al. (2002) provide this definition:

Keywords: Organize Crime; Social Marketing; Social Market; Social Marketing Campaign; Public Service Announcement (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-1-4614-5568-4_6

Ordering information: This item can be ordered from
http://www.springer.com/9781461455684

DOI: 10.1007/978-1-4614-5568-4_6

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().