Background and the Necessity to Build a Digital Business Leadership

Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
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Ralf T. Kreutzer: Berlin School of Economics & Law
Tim Neugebauer: DMK E-BUSINESS GmbH
Annette Pattloch: Beuth University of Applied Sciences

Chapter 1 in Digital Business Leadership, 2018, pp 1-41 from Springer

Abstract: Abstract The term digital transformation can be found in the business titles everyday—online and offline. It basically means the realignment of products, services, processes, and business models of established companies to the conditions of an increasingly growing digital world. And although this digital transition has already caused significant efforts, it is still not enough. It is much more necessary to clearly define what the result of the transformation process should be: a Digital Business Leadership.

Date: 2018
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DOI: 10.1007/978-3-662-56548-3_1

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