Introduction to Strategic Development

Zita K. Lucius (), Barbara Blenski () and Svenja Damberg ()
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Zita K. Lucius: Hamburg University of Technology
Barbara Blenski: INNOSHOT Innovations- und Organisationsberatung
Svenja Damberg: Aalborg University

A chapter in Holistic Innovation, 2025, pp 77-84 from Springer

Abstract: Abstract The introductory chapter to this part highlights the importance of anchoring innovation activities along the strategic direction of a company. Based on their strategy, a company communicates and draws its own understanding of its future self, while innovation activities ensure that this picture becomes reality. A strategy further nurtures a common sense of what is happening to the company and why it is happening. Hence, a well-communicated strategy enables employees to understand what they are working towards and what their individual contribution towards success is. Depending on the market a company operates in, a strategy should further integrate a sense for adaptability. The introductory chapter ends with a best practice example indicating which areas are most important and critical for strategic development.

Date: 2025
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DOI: 10.1007/978-3-031-77979-4_6

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