Yes, AI Can: The Artificial Intelligence Gold Rush Between Optimistic HR Software Providers, Skeptical HR Managers, and Corporate Ethical Virtues

Matthias Groß ()
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Matthias Groß: Technische Hochschule Mittelhessen, Campus Giessen

Chapter 10 in AI for the Good, 2021, pp 191-225 from Springer

Abstract: Abstract Artificial intelligence (AI) is THE future topic for companies. While corporate departments such as marketing, controlling, or logistics already use AI applications as a matter of course, human resources management (HRM) often lags behind. Against this background, this chapter explores the potential of AI in HRM. Based on the task technology fit theory, a conceptual framework for the effectiveness of HRM-related AI applications is first developed, followed by an outline of 11 task technology combinations along the human resource management systems. Based on a theory–practice comparison with the status quo in 118 German companies, the technology acceptance model is used to derive a framework conducive to AI-based HRM. The focus here is on data protection issues (GDPR) and ethical virtues (corporate ethic virtues model). The chapter is rounded off by the development of a competence profile for HR managers in the AI age. The chapter concludes with an outlook for future research and derives scientific implications.

Keywords: AI; Competence Profile; Corporate Ethic Virtues; Data Protection (Conformity); GDPR; HR Role Model; Human Resources Management; Task Technology Fit Theory; Technology Acceptance Model (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-66913-3_10

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DOI: 10.1007/978-3-030-66913-3_10

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