Brazil: The Green Giant

Niklas Schaffmeister
Additional contact information
Niklas Schaffmeister: globeone – Strategy • Brand • Communication GmbH

Chapter 7 in Brand Building and Marketing in Key Emerging Markets, 2015, pp 197-247 from Springer

Abstract: Abstract Brazil is the fifth largest country in the world and the leading economy in South America. Its economy represents half of Latin America’s commercial power. From 2007 to 2012, the GDP grew by a staggering 77.5 %. Oil, gas, agriculture, industry and a huge service sector are the main pillars of the economy. As a very young country, almost 33 % of the 206 million Brazilians are 19 years old or younger and 85 % of them live in urban centers along the East coast. After decades of military rule and crippling inflation, Brazil has experienced a period of political and economic stabilization since the 1990s. A rapidly growing middle class, rising prices for its major commodities as well as various government programs have lifted millions of people out of poverty and transformed the country into a relevant destination for international investment and a hotspot for global events like the football World Cup and the upcoming Olympics. Brazilians are optimistic, young, energetic, flexible and pragmatic. The countries’ enormous immigration-based ethnical diversity has become its most distinct characteristic while the growth of wealth and prosperity has also led to significant changes in consumer behavior. Domestic competitors need to be taken seriously and precise navigation through the different income classes like the “Class C” and their respective purchasing habits is mandatory for success in the country that is known for being “blessed by god and beautiful by nature”.

Keywords: Middle Class; Income Class; World Economic Forum; BRIC Country; Soap Opera (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-19482-0_7

Ordering information: This item can be ordered from
http://www.springer.com/9783319194820

DOI: 10.1007/978-3-319-19482-0_7

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().