Brand Building and Marketing in Key Emerging Markets

Niklas Schaffmeister ()
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Niklas Schaffmeister: globeone – Strategy • Brand •

in Management for Professionals from Springer

Date: 2015
Edition: 1st ed. 2015
ISBN: 978-3-319-19482-0
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Chapters in this book:

Ch 1 Introduction

Niklas Schaffmeister

Ch 2 The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy

Niklas Schaffmeister

Ch 3 Commonalities and Differences of the Large Emerging Markets

Niklas Schaffmeister

Ch 4 China: Dancing with the Red Dragon

Niklas Schaffmeister

Ch 5 India: The Emerging Star

Niklas Schaffmeister

Ch 6 Russia: A Power Beyond Raw Materials

Niklas Schaffmeister

Ch 7 Brazil: The Green Giant

Niklas Schaffmeister

Ch 8 Strategies for Successful Brand Building and Marketing in the Key Emerging Markets

Niklas Schaffmeister

Ch 9 Beyond the BRICs: A Closing Remark

Niklas Schaffmeister

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DOI: 10.1007/978-3-319-19482-0

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