The Driving Force of Consumption Change

Wenya Yang ()

A chapter in How Digital Intelligence Drives Business Growth, 2023, pp 9-18 from Springer

Abstract: Abstract Consumers are the most basic elements of business, and changes in consumers are also one of the important factors driving business changes. In recent years, the shift of business operation from goods to people is particularly obvious. In the past, merchants focused on describing product information such as the quality, function, and material of a product, but now they are beginning to present product information such as the temperament of the consumers that this product conforms to, or which character traits it reflects.

Date: 2023
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DOI: 10.1007/978-981-99-4299-2_2

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