Customers

Eric Viardot ()
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Eric Viardot: EADA

Chapter Chapter 3 in The Timeless Principles of Successful Business Strategy, 2011, pp 9-18 from Springer

Abstract: Abstract A customer or client is defined as an entity, individual or organization that purchases a product or service from a firm in response to a need or a want.

Keywords: Sustainable Corporation; Sustainable Company; Customer Segment; Sustainable Business; Loyal Customer (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-21236-9_3

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DOI: 10.1007/978-3-642-21236-9_3

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