Unleashing the Power of Greater Creatives for Brands

Chip Meyers () and Christian Muche ()
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Chip Meyers: Reactx
Christian Muche: dmexco

A chapter in Programmatic Advertising, 2016, pp 131-139 from Springer

Abstract: Abstract Standards should be dead; standards have held back the digital industry for years. Finally after almost two decades the leaderboard and skyscraper are finally going to the grave – there’s no money in them; the brands don’t want to use them; and publishers are getting rid of them left and right.

Keywords: Luxury Good; Digital Industry; Luxury Brand; Programmatic Advertising; Trading Desk (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-25023-6_11

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DOI: 10.1007/978-3-319-25023-6_11

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