Digital Revolution of Communication

Pekka Aula and Jouni Heinonen
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Pekka Aula: University of Helsinki
Jouni Heinonen: Pohjoisranta Burson-Marsteller

Chapter 2 in The Reputable Firm, 2016, pp 35-64 from Springer

Abstract: Abstract Our communications landscape has changed significantly over the past two decades. What was once quite a local offline world is now global and online 24/7. This change also affects organizations, as their communications landscape is being redrawn each day. Although we can find technology-savvy firms that have successfully integrated the latest innovations with their communication mix and practices, never before have companies been so out of touch with their communications than now. Legacy media is being shaken up by digitalization, new web technologies, and online services that enable social media and the creation of social networks. As a result, the manner in which the reputation of companies is created, lost, and revived in the public environments has changed considerably.

Keywords: Social Medium; Person Brand; Mainstream Medium; Corporate Communication; Reputation Management (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-22008-6_2

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DOI: 10.1007/978-3-319-22008-6_2

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