Building Demand Planning Organization and Competencies

Ganesh Sankaran (), Federico Sasso (), Robert Kepczynski () and Alessandro Chiaraviglio ()
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Federico Sasso: Deloitte Consulting AG
Alessandro Chiaraviglio: Polytechnic University of Turin

Chapter Chapter 2 in Improving Forecasts with Integrated Business Planning, 2019, pp 35-67 from Springer

Abstract: Abstract In this chapter, we explain market- and product-oriented demand planning organization. We define organizational models, roles and responsibilities, the business impact of demand planner, demand planning excellence and demand manager. Successively, we provide tips and hints on how to size and build effective demand planning teams and where to fit them in the organization.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-05381-9_2

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DOI: 10.1007/978-3-030-05381-9_2

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