Conclusion

Pierre Mora
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Pierre Mora: KEDGE Business School

Chapter 10 in Wine Positioning, 2016, pp 213-216 from Springer

Abstract: Abstract Is the successful positioning of a brand or appellation really possible outside the context of elite wines and international brands? After this general overview the answer is clearly “yes”, even if this opinion is not so obvious and presents several dimensions.

Keywords: Grape Variety; Wine Industry; Pinot Noir; Price Promotion; Brand Community (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-24481-5_10

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DOI: 10.1007/978-3-319-24481-5_10

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