No Innovation Without Quality

Anne Teague

Chapter 7 in The Drivers of Digital Transformation, 2017, pp 73-81 from Springer

Abstract: Abstract Like many food and drink companies, Heineken’s top IT priority is to tackle big data. It will form the foundation for all of our digital innovation and support our strategy of developing a deeper understanding of the customer. Heineken is a consumer brand, but its activities are predominantly selling business-to-business, so we have typically been one step removed from the consumer. As a result, it has been difficult to truly understand how, when and where our beers are drunk. But now that is changing.

Keywords: Service Level Agreement; Business Requirement; Business User; Entrepreneurial Project; Customer Organization (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-31824-0_7

Ordering information: This item can be ordered from
http://www.springer.com/9783319318240

DOI: 10.1007/978-3-319-31824-0_7

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().