GE Appliances in 2016

Annika Steiber ()
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Annika Steiber: Menlo College

Chapter 9 in Leadership for a Digital World, 2022, pp 71-79 from Springer

Abstract: Abstract GE Appliances (GEA), a company based in the United States, had been part of General Electric for over 100 years when it was sold to the Haier Group in 2016. Before the sale, GEA had experienced stagnant growth and loss of market share while adhering to the parent company’s culture and business strategy. The strategic goals were “doing no harm” and “increasing short-term profits” through cost-efficiency and control. People chosen were General Electric veterans with known technical skills and tenure, the cultural emphasis was on becoming leaner, and the organization was a closed system with a bureaucratic top-down structure.

Keywords: GE appliances; General electric; Haier; Cash cow; Efficiency; Bureaucracy; Command-and-control; Closed innovation system; Six sigma; Lean (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-95754-4_9

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DOI: 10.1007/978-3-030-95754-4_9

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