Commodity Pricing: Fast, Simple, Intelligent
Andrea Maessen (),
Bert Sebastian Strasmann () and
Jan Haemer ()
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Andrea Maessen: Simon-Kucher & Partners Strategy & Marketing Consultants
Bert Sebastian Strasmann: Simon-Kucher & Partners Strategy & Marketing Consultants
Jan Haemer: Simon-Kucher & Partners Strategy & Marketing Consultants
A chapter in Commodity Marketing, 2022, pp 73-83 from Springer
Abstract:
Abstract How can companies that sell commodities (interchangeable products) maximize their profits? They can do that by making their prices dynamic and differentiated in a volatile market environment. In other words, they practice astute and proactive price-volume management. The key success factors include timely data availability and excellent data management, intelligent contract and price models, and simple guidelines for price differentiation. They also include quick and efficient processes, effective system support, and the right indicators. This chapter shows how that all works.
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-90657-3_4
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DOI: 10.1007/978-3-030-90657-3_4
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