Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion

Diana Derval
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Diana Derval: DervalResearch

Chapter 4 in Designing Luxury Brands, 2024, pp 55-70 from Springer

Abstract: Abstract In this chapter, we investigate the luxury lifestyle and the sense of motion via the Moncler, the Moutai, and the Stella McCartney cases. Taking the Dyson example, we apply the Benefits framework to predict and address luxury shoppers’ most hidden demands.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-54093-6_4

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DOI: 10.1007/978-3-031-54093-6_4

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