Corporate Strategic Management

Marc Helmold

Chapter Chapter 2 in Successful Management Strategies and Tools, 2021, pp 11-31 from Springer

Abstract: Abstract The Three Levels of Strategy, developed by Gerry Johnson and Kevan Scholes along with other major managerial thinkers, are a way of defining the different layers of strategy which, in tandem, orient the direction of the organisation and define its success (Johnson et al., 2017). The Three Levels are:

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-77661-9_2

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DOI: 10.1007/978-3-030-77661-9_2

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