How Do Enduring Firms Outlive the Environment and the Competition?

Eric Viardot
Additional contact information
Eric Viardot: EADA Business School Barcelona

Chapter 4 in The Timeless Principles of Successful Business Strategy, 2017, pp 25-36 from Springer

Abstract: Abstract Leaders of sustainable firms know the external environment of their firms in order to adapt and anticipate its evolution. They analyze the opportunities and threats that arise to better exploit or counterattack them. Six categories of influences shape the environment in which any organization operates: political, economic, socio-cultural, technological, environmental or ethical. They are not independent but are intertwined to make up a complex environment. Sustainable companies have all survived countless battles with their direct and indirect competitors. They were able to eliminate their major rivals of any kind. To achieve this dominance, they identify and survey various competitors to assess their capacity to inflict harm. They take account the asymmetry of competition and the Doppler Effect which can impact the perception of the competitive situation. As a consequence they may choose the opponents with whom they want to fight at a given time. Confronted with competition, enduring firms apply the principle of rational audacity, combining boldness and courage with prudence and defense. Their competitive strategy also evolves with time depending on their relative size and influence in the market. When small, they avoid competitors or they apply the principle of concentration. Once they are larger, they go either with flank attack, massive blow to suffocate their smaller contenders, or temporary alliances with very large competitors.

Keywords: Sustainable Corporation; Sustainable Company; Competitive System; Direct Competitor; Frontal Attack (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-662-54489-1_4

Ordering information: This item can be ordered from
http://www.springer.com/9783662544891

DOI: 10.1007/978-3-662-54489-1_4

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().