Position, Position, Position

George Vekinis
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George Vekinis: National Centre for Scientific Research Demokritos

Chapter 22 in The Researcher Entrepreneur, 2023, pp 103-106 from Springer

Abstract: Abstract The value of a technology (a product or a service, etc.) is mostly dictated by its market positioning which is often the deciding factor in determining whether an enterprise will succeed or fail. Correct positioning has many dimensions, but six of them are most critical: high end/low end, B2B or consumer, mass market or niche markets, emerging or mature markets, exclusive or non-exclusive, and value-added reseller or original equipment manufacturer.

Date: 2023
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DOI: 10.1007/978-3-031-44358-9_22

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