The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area

Ani Matei () and Carmen Săvulescu ()
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Ani Matei: National University of Political Studies and Public Administration
Carmen Săvulescu: National University of Political Studies and Public Administration

A chapter in Case Studies on Social Marketing, 2019, pp 183-192 from Springer

Abstract: Abstract The chapter presents the social marketing campaign “Ask the fiscal receipt!” as a case study for revealing the relevant contribution of consumers as actors of the fiscal policies. The campaign developed in Romania since 2010 has powerful resonance, being compatible with practices in other European states or countries on other continents, namely, the Tax Lottery, as well as with the regional or continental policies on improving VAT collection, as a source of enhancing development and diminishing fiscal evasion. The case study represents an example of an analysis on indirect social marketing, designed to highlight the necessity to involve the citizen within adjacent processes with impact on the general and individual welfare.

Keywords: Consumer protection; Indirect social marketing; Awareness campaign; Romania (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-04843-3_16

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DOI: 10.1007/978-3-030-04843-3_16

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