Case Studies on Social Marketing

Edited by M. Mercedes Galan-Ladero and Helena Alves ()

in Management for Professionals from Springer

Date: 2019
ISBN: 978-3-030-04843-3
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Citations: View citations in EconPapers (3)

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Chapters in this book:

Theoretical Background: Introduction to Social Marketing

Helena M. Alves and M. Mercedes Galan-Ladero

Greenpeace: The Threat of the Dark Side of Volkswagen

Antonio Chamorro-Mera

Plan of Action Against the Fire: Educational Programme “Bombi, the Firefighter”

Enrique Bianchi and Carolina Sánchez

Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry

José Manuel Ortega-Egea and Nieves García- de-Frutos

Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”

María José Montero-Simó and Rafael A. Araque-Padilla

How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain)

M. Mar. García- De los Salmones and Andrea Pérez

The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection

M. Mercedes Galan-Ladero and M. Angeles Galan-Ladero

Social Marketing Applied to HIV/AIDS Prevention: The Case of a Five-Year Governmental Response in Portugal

Beatriz Casais, João F. Proença and Henrique Barros

Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketing Campaigns in Romania

Ani Matei and Corina-Georgiana Antonovici

Vidyasagar Institute of Mental Health: Bringing People Together for a Cause

Deep Shree, Shiksha Kushwah and Mahim Sagar

How to Encourage the Consumption of Tap Water: A Case Study on Águas do Porto

Ana J. Almeida, Ana P. Ribeiro, Rute D. Martins, Marisa R. Ferreira and João F. Proença

The Role of Social Marketing in a Controversial Cause: The Eradication of Child Marriage

Francisco I. Vega-Gomez and M. Mercedes Galan-Ladero

A Successful Festival for Kids in Győr

Ida Ercsey

Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study

Marta Rey-García and Vanessa Mato-Santiso

The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing

Begoña Álvarez-García, Luis Ignacio Álvarez-González, Marta Rey-García, Noelia Salido-Andrés and María José Sanzo-Pérez

The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area

Ani Matei and Carmen Săvulescu

Preventing Youth Violence in El Salvador: A Relational Social Marketing Model

Reynaldo Rivera

Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies

Juan José Mier-Terán Franco and Pedro Pablo Marín-Dueñas

Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study

Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández

Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”

Estela Núñez-Barriopedro

Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)

Bruno Sousa and Daniela Soares

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-030-04843-3

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DOI: 10.1007/978-3-030-04843-3

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