Details about Helena Baptista Alves

Access statistics for papers by Helena Baptista Alves.

Last updated 2020-04-10. Update your information in the RePEc Author Service.

Short-id: pal147

Working Papers

2016

1. Open innovative governance, transparency and citizens´ quality of life: An application to Portuguese municipalities
   Working Papers. Collection B: Regional and sectoral economics, Universidade de Vigo, GEN - Governance and Economics research Network

2011

2. An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing
   Apas Papers, Academic Public Administration Studies Archive - APAS
3. Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments
   Apas Papers, Academic Public Administration Studies Archive - APAS
4. University Stakeholders: Identification and Classification by Importan ce
   Apas Papers, Academic Public Administration Studies Archive - APAS

2010

5. A Phenomenographic Analysis of the Social Marketing Concept
   Apas Papers, Academic Public Administration Studies Archive - APAS
6. Are we teaching social marketing properly?
   Apas Papers, Academic Public Administration Studies Archive - APAS
7. Student Satisfaction During and After Higher Education Service Consump tion
   Apas Papers, Academic Public Administration Studies Archive - APAS
8. The Attraction of Students to the Undergraduate Degree Course in Admin istration
   Apas Papers, Academic Public Administration Studies Archive - APAS

2007

9. A model of university choice: an exploratory approach
   MPRA Paper, University Library of Munich, Germany View citations (1)

2005

10. LA MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITARIA: EL EJEMPLO DE LA UNIVERSIDADE DA BEIRA INTERIOR
    HEW, University Library of Munich, Germany View citations (2)
    See also Journal Article La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior, International Review on Public and Nonprofit Marketing, Springer (2004) (2004)
11. MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS
    HEW, University Library of Munich, Germany View citations (1)

Journal Articles

2020

1. Bridging Intellectual Capital, Sustainable Development and Quality of Life in Higher Education Institutions
   Sustainability, 2020, 12, (2), 1-27 View citations (14)
2. Linking municipal Best Value and market performance: the Portuguese experience
   Public Money & Management, 2020, 40, (2), 113-121

2019

3. Consumer experience and the valued elements in the three phases of purchase of a cultural event
   International Review on Public and Nonprofit Marketing, 2019, 16, (2), 173-194
4. The impact of choice factors on international students’ loyalty mediated by satisfaction
   International Review on Public and Nonprofit Marketing, 2019, 16, (2), 211-233 View citations (1)

2018

5. Measurement of Customer’s Tacit Knowledge in Small Rural Lodgings
   Journal of the Knowledge Economy, 2018, 9, (4), 1104-1122 View citations (2)
6. Optimal control of the customer dynamics based on marketing policy
   Applied Mathematics and Computation, 2018, 330, (C), 42-55 View citations (1)

2017

7. Conceptualizing social entrepreneurship: perspectives from the literature
   International Review on Public and Nonprofit Marketing, 2017, 14, (1), 73-93 View citations (10)
8. Development of a model to analyze HEI image: a case based on a private and a public university
   Journal of Marketing for Higher Education, 2017, 27, (2), 162-187 View citations (1)

2016

9. A mathematical model for the customer dynamics based on marketing policy
   Applied Mathematics and Computation, 2016, 273, (C), 42-53 View citations (1)
10. Can students’ satisfaction indexes be applied the same way in different countries?
    International Review on Public and Nonprofit Marketing, 2016, 13, (2), 101-118
11. Value co-creation: Concept and contexts of application and study
    Journal of Business Research, 2016, 69, (5), 1626-1633 View citations (47)

2015

12. Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model
    Journal of Business Research, 2015, 68, (7), 1395-1403 View citations (12)
13. Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly
    Tržište/Market, 2015, 27, (2), 237-250 View citations (1)
14. UBICOOL - From Theory to Practice
    Journal of Tourism, Sustainability and Well-being, 2015, 3, (3), 193-203

2014

15. Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources
    Public Organization Review, 2014, 14, (2), 159-171 View citations (11)

2013

16. A multi-country level analysis of the environmental attitudes and behaviours among young consumers
    Journal of Environmental Planning and Management, 2013, 56, (10), 1532-1548 View citations (6)
17. Co-creation and innovation in public services
    The Service Industries Journal, 2013, 33, (7-8), 671-682 View citations (19)

2010

18. An Exploratory Research on the Stakeholders of a University
    Journal of Management and Strategy, 2010, 1, (1), 76-88 View citations (12)
19. The measurement of perceived value in higher education: a unidimensional approach
    The Service Industries Journal, 2010, 31, (12), 1943-1960 View citations (10)

2009

20. Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index
    Service Business, 2009, 3, (1), 85-100 View citations (23)
21. Public services marketing: casebook
    International Review on Public and Nonprofit Marketing, 2009, 6, (1), 93-94
22. The measurement of the construct satisfaction in higher education
    The Service Industries Journal, 2009, 29, (2), 203-218 View citations (14)

2008

23. Sustainable resource use and economic dynamics
    International Review on Public and Nonprofit Marketing, 2008, 5, (2), 197-199

2007

24. Student Satisfaction Index in Portuguese Public Higher Education
    The Service Industries Journal, 2007, 27, (6), 795-808 View citations (4)

2004

25. La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior
    International Review on Public and Nonprofit Marketing, 2004, 1, (1), 73-88
    See also Working Paper LA MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITARIA: EL EJEMPLO DE LA UNIVERSIDADE DA BEIRA INTERIOR, HEW (2005) View citations (2) (2005)

Edited books

2019

1. Case Studies on Social Marketing
   Management for Professionals, Springer View citations (3)

Editor

1. International Review on Public and Nonprofit Marketing
   Springer