An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing

Helena Alves () and Paulo Goncalves

No 326, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: The social marketing, social responsibility and cause related marketing are emerging areas of research in marketing, and also represent important tools for business management and social. The objectives of this work is to analyze and interrelate these concepts, fundamental for a better understanding on the formation of a more responsible society and causes. We conclude that a multidisciplinary approach and the interconnection of these concepts, can create a competitive advantage, increase awareness and capacity of the organization for the training of social benefits, and enhance the use of a marketing tool, with a social and market ori entation.

Keywords: Social Responsibility; Cause Related Marketing; Management and Social Innovation; Social Development; Social Marketing (search for similar items in EconPapers)
Date: 2011
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