How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain)

M. Mar. García- De los Salmones () and Andrea Pérez ()
Additional contact information
M. Mar. García- De los Salmones: University of Cantabria
Andrea Pérez: University of Cantabria

A chapter in Case Studies on Social Marketing, 2019, pp 61-72 from Springer

Abstract: Abstract The present case study focuses on the application of social marketing principles to the promotion of blood donation. In this regard, many lives depend on the availability of safe blood supplies for transfusions and medical procedures, and the voluntary contribution of people is key to the success of the blood donation system. Specifically, we introduce the demographic profile of blood donors in Spain, paying special attention to the younger segment as a relevant target in promoting donations. We also detail the restraints and motivations that guide people’s behaviour regarding blood donation. Later, we describe the actions carried out by the Blood Donor Association of Cantabria (i.e. the main non-profit association in charge of creating the permanent blood bank in this geographical region) to promote voluntary donations, paying special attention to young people and experienced donors. The case study ends with conclusions and discussion questions.

Keywords: Social marketing; Blood donation; Voluntary donors; Blood Donor Association of Cantabria (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-04843-3_6

Ordering information: This item can be ordered from
http://www.springer.com/9783030048433

DOI: 10.1007/978-3-030-04843-3_6

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().