Case 37 Salesforce

B. Rajesh Kumar
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B. Rajesh Kumar: Institute of Management Technology

A chapter in Rising Stars, 2024, pp 277-284 from Springer

Abstract: Abstract Salesforce founded in the year 1999 is the largest customer relationship management (CRM) platform in the world which offers CRM applications for sales, services, and marketing. The CRM platform of Salesforce is used by more than 150,000 companies globally. This American cloud-based software company is headquartered in San Francisco. Approximately 90% of the Fortune 500 are Salesforce customers. Salesforce is the fastest growing among the top five enterprise software companies in the world. Salesforce empowers companies around the world to adopt technologies such as cloud, mobile, social, blockchain, and artificial intelligence to connect customers in the digital world. The Customer 360 platform enables digital transformation for companies by means of connecting customer data across systems, apps, and devices to facilitate companies sell, service, market, and conduct commerce from anywhere in the world. Customer 360 service offerings are configured easily and can be integrated with other platforms and enterprise applications. Through direct sales and partners, the company sells the products primarily on a subscription basis. Salesforce also allows third parties to use its platform and developer tools to create additional functionality and new applications which can be run on salesforce platform. Free streaming service, Salesforce+, is empowering millions of people around the world with live, on-demand content. An amount of $1000 invested on December 22, 2014, in the stock would have grown to an amount of $2215 by December 30, 2022. The total revenues increased by 58% on an average basis during the period 2018–2022.

Date: 2024
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DOI: 10.1007/978-3-031-50032-9_37

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