Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury

Diana Derval
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Diana Derval: DervalResearch

Chapter 3 in Designing Luxury Brands, 2024, pp 35-54 from Springer

Abstract: Abstract In this chapter, we investigate the neuroscience behind status-seeking and the different reactions toward luxury from one country to another. With the Superyacht, the ŌURA ring, and the Lilium eVTOL cases, we see how to apply this knowledge to identify profitable markets.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-54093-6_3

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DOI: 10.1007/978-3-031-54093-6_3

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