Co-creation

Georg Michalik
Additional contact information
Georg Michalik: cocreation.com

Chapter 2 in Co-Creation Mindset, 2023, pp 17-34 from Springer

Abstract: Abstract The co-creation mindset is explained coming from change management theory. It is made clear that there are very different views in change management: In one world people are involved in the change, in the other world they are changed from the outside. Co-creation seeks the involvement of those involved. When the participants enter the co-creation space for the first time and are confronted with the layout of the space, their attention is absorbed by the various stimuli, and they need some time to get used to the setting. Co-creation aims to let the shaping of the future happen through the people involved, to give them the confidence, the resources and the know-how to engage in co-creation. The more heterogeneous the group is and the more pronounced the individual aspects are, the greater the potential of the whole.

Keywords: Change management; Collaboration; Diversity; Future (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-21191-1_2

Ordering information: This item can be ordered from
http://www.springer.com/9783031211911

DOI: 10.1007/978-3-031-21191-1_2

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().