Case XI: Amazon’s DNA: Driving Technology Innovation in the Digital Economy

Xiaoming Zhu ()
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Xiaoming Zhu: China Europe International Business School

A chapter in Emerging Champions in the Digital Economy, 2019, pp 289-311 from Springer

Abstract: Abstract On December 5, 2016, Amazon went way off script again by opening Amazon Go, an offline retail store in Seattle, where customers could pick up goods and just walk out, without having to queue up and pay at the checkout.

Date: 2019
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DOI: 10.1007/978-981-13-2628-8_13

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