Towards Emotions and Experience

Johannes Robier ()
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Johannes Robier: youspi Consulting GmbH

Chapter 3 in UX Redefined, 2016, pp 63-86 from Springer

Abstract: Abstract Now we are familiar with the art of simplification and the profession of usability with all the activities involved. Assuming the expectations of the end customers are not very high, even simple products and services can become an experience. But, if simplicity is a prerequisite for a product or service, how can we now go on, as required by the use of the terms ‘User Experience’ and ‘Customer Experience’, to create experiences? In this chapter you will explore ways and means of quickly and easily creating experiences in order to bring customers under your spell, thereby creating a sales experience.

Keywords: Basic Emotion; Customer Experience; Emotional Appeal; Happy Ending; Original Story (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-21062-9_3

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DOI: 10.1007/978-3-319-21062-9_3

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