Preparing Business Activities in China

Christiane Prange ()
Additional contact information
Christiane Prange: Tongji University

A chapter in Market Entry in China, 2016, pp 217-221 from Springer

Abstract: Abstract Companies may encounter a variety of problems when entering China. These problems cut across all stages of environmental and marketing research (environmental, company, product, consumer, etc.) and need to be solved in order to pave the ground for successful operations in the country. A systematic analysis of environmental, corporate, consumer and marketing issues is required as a preparation. While many problems result from differences in culture, the main challenge is to understand the shift from emphasizing contradictions to balancing opposites.

Keywords: Market analysis; China; Marketing research; Balancing opposites (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-29139-0_17

Ordering information: This item can be ordered from
http://www.springer.com/9783319291390

DOI: 10.1007/978-3-319-29139-0_17

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().