Standardization and Customization

Liu Qizhang () and Mark Goh ()
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Liu Qizhang: National University of Singapore
Mark Goh: National University of Singapore

Chapter 9 in TA-Q-BIN, 2015, pp 149-165 from Springer

Abstract: Abstract This chapter introduces how Yamato Asia, an overseas subsidiary of Yamato Group, launched a customized service in Singapore for eye care market that overcomes the problems a standard TA-Q-BIN service encountered locally.

Keywords: TA-Q-BINTA-Q-BIN; YamatoYamato; Last-mile deliveryLast-mile delivery; B2B delivery; InnovationInnovation; Eye care market (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-287-673-7_9

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DOI: 10.1007/978-981-287-673-7_9

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