Agile Design and Implementation of Digital Offerings: Holistically Realizing Customer Goals, Business Requirements, and Technical Implementation

Glenn Oberholzer () and Sandro Ruberti ()
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Glenn Oberholzer: Stimmt AG
Sandro Ruberti: Stimmt AG

A chapter in CRM Goes Digital, 2025, pp 147-155 from Springer

Abstract: Abstract Digital measures are only successful if they address customer needs and create benefits for organizations and employees at the same time. Keeping the needs of (internal) customers in focus throughout the entire development process is challenging and often unsuccessful. The key to success lies in involving all relevant roles throughout the entire development process and in clearly defining customer requirements. A case study helps to explain the recipes for successful customer-oriented development.

Date: 2025
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DOI: 10.1007/978-3-658-45798-3_11

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