“Always on and Always in Touch”: The New Buying Behaviour

Gerrit Heinemann and Christian Gaiser
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Gerrit Heinemann: Niederrhein University
Christian Gaiser: Bonial International GmbH

Chapter 1 in Social - Local - Mobile, 2015, pp 1-12 from Springer

Abstract: Abstract Mobility and mobile Internet will play a prominent role in commerce in the future: the number of smartphone users is climbing sharply and expected to double again in the next few years (cf. AGOF. (2013). Dem mobilen user auf der Spur, Zahlen, Daten, Fakten [On the trail of the mobile user – Figures, data, facts]. Presentation by Stefan Brax at the Mobile Summit 2013). More than 40 % of the German-speaking population already regularly uses web-enabled mobile devices to access the World Wide Web.

Keywords: Mobile Device; Augmented Reality; Online Shop; Online Retailer; Mobile Commerce (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-662-43964-7_1

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